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SHOPLINE x 港大經管學院論壇:GenAI 解鎖新零售潛力

SHOPLINE x 港大經管學院論壇:GenAI 解鎖新零售潛力
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去年 ChatGPT 4 橫空出世,生成式人工智能(Generative AI,GenAI)變得炙手可熱,各類 GenAI 工具陸逐推出。愈來愈多企業對 AI 工具感興趣,並期望將 AI 融入至日常業務之中。與此同時,疫後大眾的消費習慣有所改變,為迎合消費者需要,零售業必需緊貼趨勢抓緊商機。零售業又如何運用 GenAI 把握商機並運用在新零售場景中?
有見及此,SHOPLINE及香港大學經管學院主辦《GenAI 解鎖新零售潛力》,邀請了零售業界及科技業界人士,共同探討 GenAI 運用在新零售上的潛力。業界在業務中運用 GenAI 之前的考慮和關注因素及挑戰和解決方法,並分享香港零售業未來在 GenAI 影響下的可能面貌,冀為共同推動行業發展提供寶貴洞察。

論壇講者

  • SHOPLINE 首席財務官 楊若 Ruo
  • 數據素養協會資深創會會員及怡和餐飲集團首席數碼總監 陳超琼 Matthew
  • 澳至尊集團創辦人及董事局主席 蔡志輝 Leslie
  • AWS 香港數碼原生業務發展主管 謝巧儀 Tammy
活動詳情
日期:2024 年 5 月 31日  (星期五)
時間:下午 2 時半至下午 5 時半
地址 : 香港中環交易廣場第二座4005-07室香港大學創立方(HKU iCube)
語言:廣東話
費用:全免

SHOPLINE x HKU Business School Forum: Unlocking the Potential of New Retail with Generative AI

Last year, the sudden emergence of ChatGPT 4 made Generative AI (GenAI) a hot topic, with various GenAI tools being successively launched. More and more businesses are becoming interested in AI tools and hope to integrate AI into their daily operations. At the same time, public consumption habits have changed after the pandemic. To meet consumer needs, the retail industry must keep pace with trends and seize business opportunities. So, how can the retail industry leverage GenAI to seize business opportunities and apply it in new retail scenarios?

In view of this, SHOPLINE and the HKU Business School co-organized “GenAI Unlocks New Retail Potential,” inviting retail and technology industry professionals to jointly explore the potential of GenAI applications in new retail. They discussed considerations, concerns, challenges, and solutions for the industry before applying GenAI in their businesses, and shared insights into the possible future landscape of the Hong Kong retail industry under the influence of GenAI, hoping to provide valuable insights for jointly promoting industry development.

Speakers include:

  • SHOPLINE, Chief Financial Officer, Ruo Yang
  • Jardine Restaurant Group, Group Chief Digital Officer, Matthew Chan
  • AUSupreme, Leslie Choy
  • AWS Senior Manager, Business Development, Digital Native Business, Tammy Tse

Details

Date: 31 May 2024 (Friday)

Time: 14:30 – 17:30

Venue:  4005-07, 40/F, Two Exchange Square, Central, Hong Kong (HKU iCube)

Language: Cantonese

Fee: Free

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自 2013 年創辦以來,全球已經有超過 600,000 個品牌使用 SHOPLINE 的服務成功開店, 透過創新的服務與國際化的團隊,持續為品牌賣家打造最好的產品和服務,以網店平台為核心,提供跨境、O2O 線上線下整合、POS 系統等全方位解決方案,更成為在亞洲市場的行業先驅。
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